Hestory
Full rebrand, strategy & communication for the relaunch of Hestory — a direct to consumer mens haircare brand.
Industry
Personal care
Retail
What we did
Brand strategy
Visual identity
Verbal identity
Packaging
Storefront design
Introduction
In 2018, two brothers developed an idea, take the traditional concepts of barbering and make it non-traditional, both inspired by the European concept of service, the London nightlife and upmarket streets of Mayfair, an idea was born.
Starting off in Mayfairs’ Shepherds market and now expanding to three locations, the brand has taken off. Smashing its competition out of pole position, Hestory needed a new direction, a brand that not only represents the values of the business, but also the values of the customers. They challenged us to create a brand that focuses on the story, the vision.
The rebrand
Hestory started off with a vision, a solution for the mens grooming market. When the founders approached us and challenged us to bring about a brand that challenges the status quo, we felt right up for the challenge, the company needed to communicate its belief to its audience, it needed a method to transmit the what and need to help instil confidence into its clients and the greater masses. So we went away and developed a set of brand assets that focus on the story of the client, the history, where they came from and where they intend to reach.
Clients need to be able to relate to the belief system, through in-depth brand discovery sessions we were able to define the belief system of Hestory, together, unified we can create confidence. This became the basis, unity. We then drew up an idea, create artwork and products that allow the customer to not only find relation in story but then go on to build there own confidence.
Story Telling
Communication is key
Delivering your vision is key, ensuring that the why is clear is essential, people tend to fall for the why as opposed to the what, people don’t buy what you do they buy why you do it, there are many brands that sell the same product, delve a bit deeper and you will find that the market leaders are focussed more on delivering there belief as opposed to delivering just the product itself.
Asset innovation
Branding and vision doesn’t just stop with the obvious, you need to be able to further use the concept and then push it further, Hestory have a beautiful range of hair-care products that help to push the idea of confidence, preparing yourself for a night out is a norm for many, if not then it could be just preparation for a family get together of even something as thrilling as date night, the possibilities are literally endless.
