The problem we fix.
The problem we fix.
Most startups and growing companies build a brand before they understand their business.
They design before they decide.
They communicate before they clarify.
They scale before they align.
The result is a brand that looks good on launch, but breaks under growth.
We exist to prevent that…
We help founders make the right brand decisions upfront, so every visual, message, and touchpoint supports where the business is going.
Most startups and growing companies build a brand before they understand their business.
They design before they decide.
They communicate before they clarify.
They scale before they align.
The result is a brand that looks good on launch, but breaks under growth.
We exist to prevent that.
We help founders make the right brand decisions upfront, so every visual, message, and touchpoint supports where the business is going.
We build brands with depth, distinction, and direction. Every project begins with insight and ends with impact.
We build brands with depth, distinction, and direction. Every project begins with insight and ends with impact.
How we work
How we work
We define the strategy
Most startups and growing companies build a brand before they understand their business.
They design before they decide.
They communicate before they clarify.
They scale before they align.
The result is a brand that looks good on launch, but breaks under growth.
We exist to prevent that.
We help founders make the right brand decisions upfront, so every visual, message, and touchpoint supports where the business is going.
Before anything is designed, we work with you to clarify positioning, audience, market focus, and commercial intent.
This is where the hard decisions are made.
We translate strategy into identity
Once the strategy is clear, we design a visual identity that reflects it — not trends, not opinions, not guesswork.
We show you how to use it
We don’t just hand over guidelines. We show you how to apply the strategy and identity across your business allowing your team to execute confidently without relying on us for every decision.
By the end, you don’t just understand your brand.
You know how to run with it.
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Foundational
Brand Strategy
A brand without strategy is just design.
A brand without strategy is just design.
We build brands from the inside out—clarifying your positioning, purpose, and narrative so everything that follows is grounded in meaning.
We build brands from the inside out—clarifying your positioning, purpose, and narrative so everything that follows is grounded in meaning.
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Brand Positioning & Messaging
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Brand Positioning & Messaging
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Brand Positioning & Messaging
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Brand Architecture
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Brand Architecture
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Brand Architecture
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Mission, Vision & Values Development
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Mission, Vision & Values Development
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Mission, Vision & Values Development
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Audience & Market Insight
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Audience & Market Insight
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Audience & Market Insight
Expressive
Brand Identity
We define how your brand looks, feels, and speaks.
We define how your brand looks, feels, and speaks.
Built on strategy and executed with style, our identities are made to resonate and endure.
Built on strategy and executed with style, our identities are made to resonate and endure.
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Logo & Visual Identity System
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Logo & Visual Identity System
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Logo & Visual Identity System
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Typography & Colour Frameworks
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Typography & Colour Frameworks
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Typography & Colour Frameworks
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Brand Voice & Communication Guidelines
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Brand Voice & Communication Guidelines
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Brand Voice & Communication Guidelines
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Brand Guidelines Documentation
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Brand Guidelines Documentation
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Brand Guidelines Documentation
Immersive
Digital Expression
Thoughtful execution and brand-aligned design.
Thoughtful execution and brand-aligned design.
From high-converting websites to interactive brand experiences, we design with intent.
From high-converting websites to interactive brand experiences, we design with intent.
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Website & Landing Page Design
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Website & Landing Page Design
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Website & Landing Page Design
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Digital Style Guides
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Digital Style Guides
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Digital Style Guides
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UI/UX for Brand Touchpoints
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UI/UX for Brand Touchpoints
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UI/UX for Brand Touchpoints
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Strategic Web Development Partnerships
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Strategic Web Development Partnerships
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Strategic Web Development Partnerships
The Numbers Don't Lie
The Numbers Don't Lie
Empowering 30+ brands
With impactful launches since 2022.
Increased client revenue
in the last 12 months
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In their words: Experience inspires confidence
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"We entrusted Coffee & Candle to deliver our branding directly from ideation to audience, the results are absolutely fantastic!
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"An agency you can always rely on, the ideas coming out of their offices are almost unheard of. Award winng service at its best"
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"Coffee & Candle have been working closely along side Hestory to develop an amazing rebrand, from an idea to a BRAND!"
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"Coffee & Candle directed our visuals when we pitched our start-up to Dragons Den, great experience.
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"An agency with a bright future, took us from an e-commerce website to a fully fledged market leader, a great company."
